What is Angelic Pretty?

Angelic Pretty is a sweet lolita brand located in Japan. They specialize in adorable, pastel dresses that will make you feel like a princess. The brand was created in 1979 but didn't become more well-known until after the 2000 era.

As said at their website,

Angelic Pretty provides adorable clothing covered in lace, frills and ribbons like that of the fairytale princess you dreamed about as a little girl. We want girls to never lose sight of that dream --- And this is a brand for girls who want to keep that dream alive.

For more information and their clothing, see the official website. They also have an English website.